Yasaman Stewart, director of marketing for Friendly’s Restaurants, shares a look at her career, her achievements and industry trends ahead of her appearance at Restaurant Franchising & Innovation Summit 2025.
Image: Willie Lawless/ Networld Media Group
February 21, 2025
Today we’re shining a spotlight on Yasaman Stewart, director of marketing for Friendly’s Restaurants. Stewart will be a speaker at the upcoming Restaurant Franchising & Innovation Summit, which takes place March 11-13, 2025, in Myrtle Beach, South Carolina. She will be a panelist on a general session titled “3 Secrets to Improving Profits Through the Guest Experience.”
We thought it would be fun to get to know Stewart a bit better ahead of her appearance at RFIS.
Describe your current role.
As the director of brand marketing for Friendly’s Restaurants, I lead the strategic vision and execution of all brand initiatives, ensuring the iconic Friendly’s name remains synonymous with exceptional dining experiences and warm nostalgia. The role involves crafting and implementing marketing strategies that resonate with diverse audiences, driving customer engagement, and boosting revenue growth.
Collaborating closely with cross-functional teams, I manage partnerships, promotions and strategic marketing efforts, integrating emerging trends to keep the brand relevant and competitive. As a brand steward, I champion Friendly’s mission to deliver joyful moments to guests, maintain its heritage and cultivate strong community connections.
What was your first-ever career role and what is one important lesson you learned from it?
As silly as this sounds, my first career role was as a bartender/server at Outback Steakhouse. I was with Outback for almost 16 years and learned so much from the brand, the operating partner and how to execute offers, campaigns and experience while maintaining a P&L. I was heavily involved in the operations side of things but while pursuing my degree in film and television, I found the passion for creativity and marketing. As a bartender for many, many years, I learned your attitude is key. What energy, enthusiasm and story you can tell rubs off on your guests. Be a walking billboard for your organization and the success will follow.
What inspired you to work in your industry?
The entertaining aspect of the food and beverage industry. My family owned a deli in Foxboro, Massachusetts, for many years. My father taught me to treat our customers as a friend. You don’t know what kind of day that person may be having — good or bad — and as someone in the service industry, it is my job to deliver an experience that entertains and leaves an impression. The restaurant industry allows that experience to be created, and I love every minute of it.
What do you enjoy most about your current role?
Anyone who lived on the East Coast knows the Friendly’s Restaurant world as a kid. What I enjoy most is that I am part of my childhood memories and I get to create NEW memories for kids and families every day. Launching a new menu all the way to partnering with entertainers who share their love of the brand, every day is exciting!
What’s a common misconception people have about what you do?
That I listen to Jonas Brothers all day and play with ice cream and toppings daily. Now, I do play around with the ice cream and that is extremely fun, but there are a lot of spreadsheets, training documents, supply chain details, etc. that makes the job a bit difficult at times. And let’s not hope a location floods or has a PR issue that needs to be dealt with from a consumer perspective. Pivoting is not all scoops of ice cream and sprinkles.
What is one career achievement you’re most proud of?
Just one? That’s tough because I am proud of so much. From launching a co-branded retail line at Nothing Bundt Cakes to partnering with CHAIN, Jonas Brothers and Museum of Ice Cream at Friendly’s. I’m more grateful than proud. I am grateful and proud to have achieved all I have achieved.
Who is/was your mentor and what’s one important lesson you learned from them?
Dena Tripp, co-founder of Nothing Bundt Cakes, is my mentor and will always be! The most important thing I have learned from her is to stand up for what you believe in. Speak up and stand firm on my views and beliefs on what is right and what is wrong. Also, to listen and ask questions. See all sides and understand what the person across the table is saying but don’t give up your own values just to please them.
What industry trends do you think are currently over-hyped and why?
Third party delivery. I may sound like a hypocrite because I personally appreciate the customer convenience, but I also feel like it is an extremely competitive market that tends to get itself in trouble at times. Local delivery and delivering that experience on a personal level I feel engages loyalty by the guest. However, some trends don’t go away nor should they, so we embrace and support.
What industry trends do you think don’t get enough attention and why?
In-store experience. We have got to move away from stepping over dollars to save a dime. It is not sustainable. We have to bring the guest experience back into the four walls. That is where loyalty grows and sets you apart from the large competition we see today.
What advice would you give to someone just starting out in your industry?
Learn, learn, learn and keep learning. You can never know too much. Being humble and admitting that you don’t know something but are willing to learn is more valuable than one can imagine. Think about it — learn the best from the best and you will have so much to teach someone else! With that comes networking, meet new people and sustain the relationships you currently have.
If you weren’t working in your current field, what would you be doing instead?
I would own a lot of land and have an animal sanctuary with every type of animal that needs love and affection! Grow that brand into a marketing monster and proceeds from the retail would go toward keeping the sanctuary alive.
What do you do to have fun outside of work?
Mountain bike! Every single weekend if weather allows. Love to travel to trails such as Spider Mountain in Austin and Bentonville. Great opportunity to be out in nature, have a thrill ride and just enjoy the moment.
Are you involved in any charitable organizations that you would like to tell people about?
I always support dog rescue and organizations. One of my beagles was a mascot for a local high school and helped raise money for his rescue!
Where did you grow up and how did your upbringing impact the person you are today?
My family moved from the Middle East to Boston, Massachusetts (Go Pats!) when I was two and I do not remember a time where my parents were not working their butts off and making their dreams come true. I was taught to work hard, be strong minded and have gratitude for what I have in my life. To be brought up in two very strong cultures, I learned to see things with multiple lens and take away what I believe in the most.
What’s one interesting thing about you that even the people you work with every day probably don’t know?
My dream was to make it in Hollywood. I wanted to be a filmmaker and I worked hard through my college career to get that going. I moved to NYC and then L.A. and trained at an A-level talent agency only to learn quickly that Hollywood is not for the weak! I made so many friends and to this day, follow their success in the entertainment world!
Is there anything else you would like to tell people about yourself or your company/organization?
My enthusiasm for something I believe in can be intimidating to some. But, when I believe in something and the success it can have, my excitement is at a level that some cannot comprehend. I am a hyperactive kid in an adult body, I will never change so take it or leave it!
ADVERTISEMENT:
Hello, sobat pencinta slot! pernahkah mendengar istilah “slot gaco”? Kalau belum, siap-siap jatuh hati sama konsep ini. slot gaco merupakan mesin slot yang selalu memberi kemenangan. Yup, mesin-mesin ini bisa disebut adalah andalannya buat bawa pulang cuan. any way, gimana sih
tekniknya jumpain slot gaco yang benar? Tenang Bro, kita beri tenang saja di sini
Permainan terbaik waktu sekarang satu-satunya berada Indonesia yaitu akan memberikan return on Investment terbesar
Daftarkanlah dengan di :
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
merek 88 permainan paling top dan garansi imbal balik hasil besar bersama merek88.net
merek 88 permainan paling top dan garansi imbal balik hasil besar bersama merek88.com
mantan99 permainan paling top dan garansi imbal balik hasil besar bersama mantan99.asia
mantan88 permainan paling top dan garansi imbal balik hasil besar bersama mantan88.asia
maksimal88 permainan paling top dan garansi imbal balik hasil besar bersama maksimal88.biz
maksimal88 permainan paling top dan garansi imbal balik hasil besar bersama maksimal88.asia
liburan88 permainan paling top dan garansi imbal balik hasil besar bersama liburan88.com
indodax88 permainan paling top dan garansi imbal balik hasil besar bersama indodax88.org
indah99 permainan paling top dan garansi imbal balik hasil besar bersama indah99.asia
indah88 permainan paling top dan garansi imbal balik hasil besar bersama indah88.asia
ikn88 permainan paling top dan garansi imbal balik hasil besar bersama ikn88.asia
ibukota88 permainan paling top dan garansi imbal balik hasil besar bersama ibukota88.com
huawei88 permainan paling top dan garansi imbal balik hasil besar bersama huawei88.asia
hot888 permainan paling top dan garansi imbal balik hasil besar bersama hot888.asia
hot88 permainan paling top dan garansi imbal balik hasil besar bersama hot88.sale
dingin88 permainan paling top dan garansi imbal balik hasil besar bersama dingin88.net
citra88 permainan paling top dan garansi imbal balik hasil besar bersama citra88.asia
binance88 permainan paling top dan garansi imbal balik hasil besar bersama binance88.net
best99 permainan paling top dan garansi imbal balik hasil besar bersama best99.info
best88 permainan paling top dan garansi imbal balik hasil besar bersama best88.asia
tradisional 88 permainan paling top dan garansi imbal balik hasil besar bersama tradisional88.net
tradisional 88 permainan paling top dan garansi imbal balik hasil besar bersama tradisional88.com
tombol88 permainan paling top dan garansi imbal balik hasil besar bersama tombol88.org
tombol88 permainan paling top dan garansi imbal balik hasil besar bersama tombol88.net
survey88 permainan paling top dan garansi imbal balik hasil besar bersama survey88.net
survey88 permainan paling top dan garansi imbal balik hasil besar bersama survey88.com
start88 permainan paling top dan garansi imbal balik hasil besar bersama start88.org
start88 permainan paling top dan garansi imbal balik hasil besar bersama start88.asia
obatkuat88 permainan paling top dan garansi imbal balik hasil besar bersama obatkuat88.net
obatkuat88 permainan paling top dan garansi imbal balik hasil besar bersama obatkuat88.com
mcb88 permainan paling top dan garansi imbal balik hasil besar bersama mcb88.info
mcb88 permainan paling top dan garansi imbal balik hasil besar bersama mcb88.asia
master99 permainan paling top dan garansi imbal balik hasil besar bersama master99.biz
master888 permainan paling top dan garansi imbal balik hasil besar bersama master888.asia
master88 permainan paling top dan garansi imbal balik hasil besar bersama master88.asia
live88 permainan paling top dan garansi imbal balik hasil besar bersama live88.bio
live88 permainan paling top dan garansi imbal balik hasil besar bersama live88.asia
libra88 permainan paling top dan garansi imbal balik hasil besar bersama libra88.net
kompresor88 permainan paling top dan garansi imbal balik hasil besar bersama kompresor88.net
kompresor88 permainan paling top dan garansi imbal balik hasil besar bersama kompresor88.com
kesimpulan88 permainan paling top dan garansi imbal balik hasil besar bersama kesimpulan88.net
kesimpulan88 permainan paling top dan garansi imbal balik hasil besar bersama kesimpulan88.com
kapasitor88 permainan paling top dan garansi imbal balik hasil besar bersama kapasitor88.net
kapasitor88 permainan paling top dan garansi imbal balik hasil besar bersama kapasitor88.com
kacamata88 permainan paling top dan garansi imbal balik hasil besar bersama kacamata88.net
kacamata88 permainan paling top dan garansi imbal balik hasil besar bersama kacamata88.com
jamu88 permainan paling top dan garansi imbal balik hasil besar bersama jamu88.info
jamu88 permainan paling top dan garansi imbal balik hasil besar bersama jamu88.asia
jam88 permainan paling top dan garansi imbal balik hasil besar bersama jam88.info
jam88 permainan paling top dan garansi imbal balik hasil besar bersama jam88.asia
follow88 permainan paling top dan garansi imbal balik hasil besar bersama follow88.org
follow88 permainan paling top dan garansi imbal balik hasil besar bersama follow88.net
dinamo88 permainan paling top dan garansi imbal balik hasil besar bersama dinamo88.net
dinamo88 permainan paling top dan garansi imbal balik hasil besar bersama dinamo88.info
baterai88 permainan paling top dan garansi imbal balik hasil besar bersama baterai88.net
baterai88 permainan paling top dan garansi imbal balik hasil besar bersama baterai88.com
miegacoan permainan paling top dan garansi imbal balik hasil besar bersama miegacoan.life
miegacoan permainan paling top dan garansi imbal balik hasil besar bersama miegacoan.asia
gacoan permainan paling top dan garansi imbal balik hasil besar bersama gacoan.org
gacoan permainan paling top dan garansi imbal balik hasil besar bersama gacoan.asia
website88 permainan paling top dan garansi imbal balik hasil besar bersama website88.org
waweb88 permainan paling top dan garansi imbal balik hasil besar bersama waweb88.net
waweb88 permainan paling top dan garansi imbal balik hasil besar bersama waweb88.com
translate88 permainan paling top dan garansi imbal balik hasil besar bersama translate88.net
translate88 permainan paling top dan garansi imbal balik hasil besar bersama translate88.com
tempur888 permainan paling top dan garansi imbal balik hasil besar bersama tempur888.info
tempur888 permainan paling top dan garansi imbal balik hasil besar bersama tempur888.asia
tambang99 permainan paling top dan garansi imbal balik hasil besar bersama tambang99.news
tambang99 permainan paling top dan garansi imbal balik hasil besar bersama tambang99.asia
support88 permainan paling top dan garansi imbal balik hasil besar bersama support88.org
support88 permainan paling top dan garansi imbal balik hasil besar bersama support88.net
support88 permainan paling top dan garansi imbal balik hasil besar bersama support88.asia
sogoslot88 permainan paling top dan garansi imbal balik hasil besar bersama sogoslot88.asia
siap88 permainan paling top dan garansi imbal balik hasil besar bersama siap88.news
siap88 permainan paling top dan garansi imbal balik hasil besar bersama siap88.asia
rog88 permainan paling top dan garansi imbal balik hasil besar bersama rog88.asia
rog77 permainan paling top dan garansi imbal balik hasil besar bersama rog77.info
pt88 permainan paling top dan garansi imbal balik hasil besar bersama pt88.info
pt88 permainan paling top dan garansi imbal balik hasil besar bersama pt88.asia
pln88 permainan paling top dan garansi imbal balik hasil besar bersama pln88.biz
pln88 permainan paling top dan garansi imbal balik hasil besar bersama pln88.asia
oke99 permainan paling top dan garansi imbal balik hasil besar bersama oke99.asia
oke88 permainan paling top dan garansi imbal balik hasil besar bersama oke88.asia
mining88 permainan paling top dan garansi imbal balik hasil besar bersama mining88.org
livechat88 permainan paling top dan garansi imbal balik hasil besar bersama livechat88.info
livechat88 permainan paling top dan garansi imbal balik hasil besar bersama livechat88.asia
listrik88 permainan paling top dan garansi imbal balik hasil besar bersama listrik88.org
listrik88 permainan paling top dan garansi imbal balik hasil besar bersama listrik88.info
listrik88 permainan paling top dan garansi imbal balik hasil besar bersama listrik88.asia
freeport88 permainan paling top dan garansi imbal balik hasil besar bersama freeport88.net
freeport88 permainan paling top dan garansi imbal balik hasil besar bersama freeport88.com
free88 permainan paling top dan garansi imbal balik hasil besar bersama free88.org
free88 permainan paling top dan garansi imbal balik hasil besar bersama free88.asia
domain88 permainan paling top dan garansi imbal balik hasil besar bersama domain88.org
domain88 permainan paling top dan garansi imbal balik hasil besar bersama domain88.asia
dokter888 permainan paling top dan garansi imbal balik hasil besar bersama dokter888.net
dokter888 permainan paling top dan garansi imbal balik hasil besar bersama dokter888.asia
bmkg88 permainan paling top dan garansi imbal balik hasil besar bersama bmkg88.net
bmkg88 permainan paling top dan garansi imbal balik hasil besar bersama bmkg88.com
asn88 permainan paling top dan garansi imbal balik hasil besar bersama asn88.org
